September 2018

In-app Marketing – It has Potential

In the UK alone, people spend around 24 hours per week online where In-app Marketing potential can be utilise . We reach for our phones on average, every 12 minutes. We love the way in which we are connected and so, in the last ten years, the time spent online has doubled. This mobile revolution

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The Mobile World Will Drive Video Advertising

In 2018 alone, it is believed that advertisers will spend around £23 billion on online video. The majority of this will be spent by social media platforms even though video placements carry an everyday risk in relation to the safety of a brand. It is believed that 10% of placements come with a negative adjacency

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