November 2019

Enhancing Brands – Is Nostalgia the Key?

When it comes to marketing, nostalgia has always carried a certain weight and it seems as though things are not changing. YouGov has carried out a study that involves consumers explaining how they feel about the way in which their attitudes are impacted by the past and how it influences their purchasing decisions. The study

Read More...

Holidays Are Coming and Coca-Cola Means Business

When people think of Christmas, they will think of gifts, Christmas Trees and spending time with the family while many are sure think of the famous Coca-Cola advert. Its catchy tune “Holidays are coming” is etched on the minds of millions and the advert is set to hit our screens again. Coca-Cola has committed a

Read More...

Things to Consider Before Hiring a Marketing Agency

If you have found yourself in the position where you have decided that you need to hire a marketing agency or marketing consultant then you are taking a step in the right direction. Maybe it’s been because your sales are down or your business is loosing market share, whatever the reason for hiring an agency

Read More...

Choosing the Right Marketing Agency

Marketing is a crucial aspect of running a successful business and getting your brand noticed.  Indeed, in times of recession, businesses often cut back on marketing spend, when in-fact this is actually a time when marketing investment is imperative.  Without marketing, a business will blend into the background, never get noticed and worse still not

Read More...

Include Native Videos in Your Marketing Strategy

There is no denying that video is king. Everywhere we turn, videos are hard to avoid but there is a reason for this – they are popular and people love them. Social media alone has seen a huge increase in video view rates and each day, we watch 500 million hours of video on YouTube.

Read More...