About Us

Who We Are

Specialist Marketing Agency (SMA) is a full-service marketing agency based in the heart of Media City Manchester.  Our team consists of web experts, designers, developers, marketers and business analysts who really put marketing in-motion whilst providing solutions which deliver growth.

Between us we have over 30 years of sales, marketing & business experience within our team and have been lucky to work for some amazing companies across the globe.  We believe that our customers success, is our success! Indeed, we relish getting repeat business from our existing customers as this is testament to our ability to deliver outstanding results.  The team at SMA is built on professionalism, integrity, competence, passion and origination. What’s more you’ll sense this when you speak to any one of them.

Being experts in sales and marketing we understand that its vital to build long-term collaborative relationships with all our clients.  After all, without clients we would have no business.  We help our clients to grow their business by providing an array of marketing services such as Sales & Marketing Consultancy, Advertising Services, Public Relations (PR), Web Design, Graphic Design & Social Media Marketing.

Mission & Vision

Our Vision

We put marketing in-motion by delivering results-oriented marketing campaigns which not only enhance brand visibility, leverage market share, but more importantly generate long term sales growth.

Our Mission

To continually be inventive by thinking “outside the box.” Providing our customers with inspiring, innovative & results driven marketing and PR campaigns which make a substantial impact on their growth & brand visibility.

Our Values

We Are Results Driven
Your bottom line is what drives us. After all there’s no point in creating an amazing campaign if it doesn’t bring your business tangible results.

Our Clients Come First
We love our clients and are passionate above providing a marketing service which goes above and beyond. Surpassing our customer expectations is in our DNA!

Understanding You & Your Business Is Vital
We like to get to know our clients, getting to the heart of what makes them tick. We also do plenty of research in your industry, whilst keeping up-to-date with what’s happening in your business. This ensures that we deliver superb innovative marketing campaigns which exceed expectations.

We’re Passionate About What We Do
Without our clients we would have no business. Our success is based on how successful our clients are. That’s why we are passionate about developing key relationships with our customers.

We’re Creative, Fun & Smart Too
We’re pretty serious about delivering results! Along the way we like to have fun, be creative and throw in some smart ideas too. Whatever clever work we produce, we do not lose sight of the campaign’s objectives. What’s more we will always strive to find the most cost-effective way to achieve our customers goals.


Head of Marketing

Deborah Lillis MBA, DipM

With over 30 years of digital marketing & sales experience within many industry sectors, including Rail, Transport, Construction, Leisure, Healthcare, Pharmaceutical, Automotive & FMCG; Debs is passionate about her customers prioritising attention to detail & delivering exemplary service. She’s worked her marketing skills alongside some big brand names including Serco, Pirelli, Continental, Tesco, MECX Group, Laura Ashley, Tesco’s, Boots & the NHS.

Having initially come from a sales background Debs soon realised that a fit was needed between sales and marketing initiatives.  Hence why she embarked on a successful digital career many years ago and she hasn’t looked back since.


Head of Social & Content

Craig Brett

Craig really understands all there is to know about being creative and delivering content that really makes an impact. With his creative fire he loves nothing more than to work with exciting brands and to develop new businesses.   He has a clear grasp of the English language and creates inspirational content which really drives sales results.

His aspirational writing & the head-turning content that he produces, enables him to turn concepts into fresh vibrant marketing campaigns. All of which serves to maximise customer reach and get the message across. When he’s not flat out writing content then you’ll find him enjoying precious time with his family.

nick arkell

Head of Creative

Nick Arkell

Nick is a creative Cestrian with Essex roots & very strong web development & technical coding skills.  He’s also a car enthusiast and fan of all things 007. Nick’s passion is designing bespoke and customised websites whilst also writing mind-numbing code.

In the evenings he can also be heard on stations Dee 106.3, XS Manchester, Yorkshire Coast Radio, Sun FM and BBC radio.  His development experience lies mainly in HTML, CSS and jQuery / Javascript for frontend development. He’s also brilliant at backend website work  using MySQL and PHP programming languages, and adept at working with various content management systems including CMS including Drupal, WordPress and Magento.


Head of Design


Rob is a talented Graphic Designer and surprises us all the time with coming up with inventive designs that really impress our customers. He’s also awesome at web design and managing our IT & Servers. He’s designed some amazing websites and brands having worked across various sectors including Rail, Construction, Pharmaceutical and Fast Moving Consumer Goods. His claim to fame has been to design some chocolate packaging for a number of our retail clients who sell into Tesco, Asda & Sainsburys.

In his spare time Rob loves nothing more than deep sea fishing and he often brags about the “one that got away.” He also loves his music and often spends time making tracks for himself.

Brands Our Team Have Worked Alongside

Where do you want to go next...

Over 20 years of marketing and PR experience.