Brand Design for Signalling Company

Our creative team were asked to design a new brand for a signalling design company – Digisig Rail Group Ltd.  The owners of the business felt that it was important to invest in a new brand because they felt that a strong brand would differentiate them from their competitors, build more trust and loyalty with customers, and create a lasting impression in the minds of consumers. They also wanted to update all their marketing literature and case studies too with their new logo.

We further advised them that branding also helps companies to communicate their values and mission, and create a consistent and memorable experience for customers. A well-defined brand can also attract new customers, increase market share, and command premium pricing. Investing in branding can also lead to increased brand recognition, customer engagement, and overall business success. By building a strong brand, companies can create a strong foundation for long-term growth and sustainability in a competitive marketplace.