Advertising

Coca-Cola brand focuses on personalisation

Tailored consumer experience is now the major focus of Coca-Cola as the brand focuses on personalisation in the digital marketplace. As the rising tide of e-tailers and food service partners such as Just Eat and UberEats dominate the Food and Beverage Industry, Coca-Cola’s agenda is to strengthen the brands foothold by adapting their marketing approach

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Power of TV Advertising is Still There-Monzo Proves

Monzo Online Bank a Unique Way of Banking Monzo is a new online bank that offers customers a unique way of banking. With the ability to control their income, create saving pots, spend abroad without charges and more, it is a bank with a difference. Of course,Monzo proves that the power of TV advertising is

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The Mobile World Will Drive Video Advertising

In 2018 alone, it is believed that advertisers will spend around £23 billion on online video. The majority of this will be spent by social media platforms even though video placements carry an everyday risk in relation to the safety of a brand. It is believed that 10% of placements come with a negative adjacency

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John Lewis & Aldi Copy Advertising Campaigns

Advertising Campaigns Are absolutely everywhere. Literally so according to research, the average person is subjected to 5000 advertising messages per day. It is no longer just the traditional form of advertising either, such as during the breaks of your favorite TV show. Now you will see advertising appear on billboards, radio, press and magazines, direct

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