The customer journey is underpinned by Navigation apps because they provide real-time information that works wonders for marketing campaigns Waze took a look at driving data and saw that the 22ndDecember was the day that trips to the supermarket peaked during the Christmas period. There was a 40% increase in uplift in comparison to a
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Google is doing all it can to bring together the data relating to online marketing and sales on the high street. Recently, Google has made changes to its shopping ads, where it makes it possible for advertisers to enhance ad’s based on visits made to Bricks-and-mortar stores. How this works is still a slight mystery
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In 2018 alone, it is believed that advertisers will spend around £23 billion on online video. The majority of this will be spent by social media platforms even though video placements carry an everyday risk in relation to the safety of a brand. It is believed that 10% of placements come with a negative adjacency
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Content marketing can often be left behind. It takes time, it takes skill and it does not offer the instant results that other marketing strategies offer. However, it has been found that 82% of people have admitted to making a purchase because of reading specific content. Content enhances brand visibility Content can help to encourage
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Brands are adopting stealthy email marketing tactics to make you read their emails Millions of people around the world receive a deluge of emails on a daily basis from businesses and brands. They are all offering us something unique and special but many people simply hit the delete button and send the emails into the
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New Rail Engineering Website We are really excited to announce that our team of creatives designed a new website for the MECX Group. The new website is a complete change to the group’s previous site and aims to provide a clear & consistent message of who MECX is, what it does and the various sectors
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According to Forbes annual look at the world’s most valuable brands – Apple tops the list. The tech titan is now worth $182.8 billion and grew by 8% last year. Google is ranked second at $132.1 billion and although the gap in brand value between the great Silicon Valley giants was greater some 3 years
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A Useful Guide We’ve put together a useful guide to social media for those who need to start making headway with their social media campaigns. It’s not an exhaustive guide but it will help you make a start on capturing interested customers & have them knocking at your door. The best way to draw in
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Top 10 Brands We realised that whilst technology companies dominate the top brands, there have been many other movers and shakers that have adjusted to establish themselves in an ever-changing world. Some companies have reinvented their brand in reaction to changing demands, while others have continued with their already successful campaigns and identities. One thing
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Online Market Research – Top 8 Predictions Every year, online market research continues to move forward at an astounding pace, and 2015 was no exception. We saw some big changes during the past year with repercussions that are still to come. Not only that, but there are expectations of more big shifts for the year
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