Many of us would like to think that ethics are of significant importance when it comes to choosing a brand. However, how many would be willing to admit that it matters more than the cost and convenience? Ultimately, it is the purpose that attracts us to brands and therefore, marketing agencies have to convince people
Read More...
According to Forbes annual look at the world’s most valuable brands – Apple tops the list. The tech titan is now worth $182.8 billion and grew by 8% last year. Google is ranked second at $132.1 billion and although the gap in brand value between the great Silicon Valley giants was greater some 3 years
Read More...
Top 10 Brands We realised that whilst technology companies dominate the top brands, there have been many other movers and shakers that have adjusted to establish themselves in an ever-changing world. Some companies have reinvented their brand in reaction to changing demands, while others have continued with their already successful campaigns and identities. One thing
Read More...