Branding & Brands

Coca-Cola brand focuses on personalisation

Tailored consumer experience is now the major focus of Coca-Cola as the brand focuses on personalisation in the digital marketplace. As the rising tide of e-tailers and food service partners such as Just Eat and UberEats dominate the Food and Beverage Industry, Coca-Cola’s agenda is to strengthen the brands foothold by adapting their marketing approach


Worlds Most Valuable Brands 2018

According to Forbes annual look at the world’s most valuable brands – Apple tops the list.  The tech titan is now worth $182.8 billion and grew by 8% last year.  Google is ranked second at $132.1 billion and although the gap in brand value between the great Silicon Valley giants was greater some 3 years


Top 10 brands 2015

Top 10 Brands We realised that whilst technology companies dominate the top brands, there have been many other movers and shakers that have adjusted to establish themselves in an ever-changing world. Some companies have reinvented their brand in reaction to changing demands, while others have continued with their already successful campaigns and identities. One thing