Marketers’ Prospects Marketers’ prospects are improving and employment prospects are looking better for marketers and so, they are feeling optimistic about the current situation. This comes at a time where companies and the UK, in general, are in a situation where Brexit and its impact is still unknown. During the second quarter of 2019, IPA
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About Digital Marketing The world has gone digital and there is no going back but essentially that is a good thing. However, when it comes to marketing, it is not just the digital world that gets results, despite marketers overestimating the value of digital media such as online video and social media. The belief is
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Google is doing all it can to bring together the data relating to online marketing and sales on the high street. Recently, Google has made changes to its shopping ads, where it makes it possible for advertisers to enhance ad’s based on visits made to Bricks-and-mortar stores. How this works is still a slight mystery
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Future Marketing Trends for 2015 Future marketing trends are changing rapidly. In fact having been in the marketing industry now for over 20 years we know only too well that the sector is moving more online than ever before. Stand alone marketing tactics that were used 3 years ago are now becoming obsolete as software
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