When it comes to marketing, nostalgia has always carried a certain weight and it seems as though things are not changing. YouGov has carried out a study that involves consumers explaining how they feel about the way in which their attitudes are impacted by the past and how it influences their purchasing decisions. The study
Read More...When people think of Christmas, they will think of gifts, Christmas Trees and spending time with the family while many are sure think of the famous Coca-Cola advert. Its catchy tune “Holidays are coming” is etched on the minds of millions and the advert is set to hit our screens again. Coca-Cola has committed a
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If you have found yourself in the position where you have decided that you need to hire a marketing agency or marketing consultant then you are taking a step in the right direction. Maybe it’s been because your sales are down or your business is loosing market share, whatever the reason for hiring an agency
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Marketing is a crucial aspect of running a successful business and getting your brand noticed. Indeed, in times of recession, businesses often cut back on marketing spend, when in-fact this is actually a time when marketing investment is imperative. Without marketing, a business will blend into the background, never get noticed and worse still not
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There is no denying that video is king. Everywhere we turn, videos are hard to avoid but there is a reason for this – they are popular and people love them. Social media alone has seen a huge increase in video view rates and each day, we watch 500 million hours of video on YouTube.
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Marketers spend a lot of time dreaming up ads that often get big results. However, there is one thing that has to be considered when making ads and that is the fact that people sometimes hate them. This is not a bad thing because understanding this can help agencies to make improve ads so that
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Social media is an extremely useful tool and when used in the right way, it can achieve impressive results. However, to make this happen, you need to have a strategy that works. So, when planning, how can you create a strategy that gets results? Consider Your Competitors You should begin with analysing what is already
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Technology has changed the way in which we advertise. We now utilise social media, create videos and infographics and reach our target audience using many different channels. However, with this has come new opportunities for audio. For almost a century, audio advertising has served a purpose. It was relied upon by marketers and used on
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There is no doubt that automation is certainly influencing the marketing workplace. In fact it brings with it huge benefits that the marketing industry has already grasped. However, there appears to be a skills shortage & knowledge gap with some marketing employees reporting a lack of support from their employer when it comes to up-skilling
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Many of us would like to think that ethics are of significant importance when it comes to choosing a brand. However, how many would be willing to admit that it matters more than the cost and convenience? Ultimately, it is the purpose that attracts us to brands and therefore, marketing agencies have to convince people
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