If you have found yourself in the position where you have decided that you need to hire a marketing agency or marketing consultant then you are taking a step in the right direction. Maybe it’s been because your sales are down or your business is loosing market share, whatever the reason for hiring an agency
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Marketing is a crucial aspect of running a successful business and getting your brand noticed. Indeed, in times of recession, businesses often cut back on marketing spend, when in-fact this is actually a time when marketing investment is imperative. Without marketing, a business will blend into the background, never get noticed and worse still not
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There is no denying that video is king. Everywhere we turn, videos are hard to avoid but there is a reason for this – they are popular and people love them. Social media alone has seen a huge increase in video view rates and each day, we watch 500 million hours of video on YouTube.
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Marketers spend a lot of time dreaming up ads that often get big results. However, there is one thing that has to be considered when making ads and that is the fact that people sometimes hate them. This is not a bad thing because understanding this can help agencies to make improve ads so that
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Social media is an extremely useful tool and when used in the right way, it can achieve impressive results. However, to make this happen, you need to have a strategy that works. So, when planning, how can you create a strategy that gets results? Consider Your Competitors You should begin with analysing what is already
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Technology has changed the way in which we advertise. We now utilise social media, create videos and infographics and reach our target audience using many different channels. However, with this has come new opportunities for audio. For almost a century, audio advertising has served a purpose. It was relied upon by marketers and used on
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There is no doubt that automation is certainly influencing the marketing workplace. In fact it brings with it huge benefits that the marketing industry has already grasped. However, there appears to be a skills shortage & knowledge gap with some marketing employees reporting a lack of support from their employer when it comes to up-skilling
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Many of us would like to think that ethics are of significant importance when it comes to choosing a brand. However, how many would be willing to admit that it matters more than the cost and convenience? Ultimately, it is the purpose that attracts us to brands and therefore, marketing agencies have to convince people
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Monzo Online Bank a Unique Way of Banking Monzo is a new online bank that offers customers a unique way of banking. With the ability to control their income, create saving pots, spend abroad without charges and more, it is a bank with a difference. Of course,Monzo proves that the power of TV advertising is
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Marketers’ Prospects Marketers’ prospects are improving and employment prospects are looking better for marketers and so, they are feeling optimistic about the current situation. This comes at a time where companies and the UK, in general, are in a situation where Brexit and its impact is still unknown. During the second quarter of 2019, IPA
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