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Did anyone see the Apprentice on the 17th February? It was so good. Absolutely love Lord Alan Sugar, who turned up in his own bespoke black POD. The current candidates taking part in this new series learn this time round that they must gear up to design, brand and pitch their own electric driverless POD.
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Tailored consumer experience is now the major focus of Coca-Cola as the brand focuses on personalisation in the digital marketplace. As the rising tide of e-tailers and food service partners such as Just Eat and UberEats dominate the Food and Beverage Industry, Coca-Cola’s agenda is to strengthen the brands foothold by adapting their marketing approach
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There is still a lot to get excited about when it comes to TV ads and this latest effort from the AA is sure to give viewers a laugh. Capturing a touch of nostalgia and plenty of humour, the AA has certainly taken a new approach when it comes to the way in which they
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The last time a three-month consecutive improvement was seen in the GFK’s consumer confidence index was 2014. However, six years on and things are looking good. A rise in wages and house prices, as well as a decrease in unemployment, has seen consumer confidence leap forward by two points to -7 in February. This was
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HSBC has been going through a tough time of it in recent years. In 2018, it had lost its identity somewhat and this forced the bank to close branches and deal with other issues. What this meant was that HSBC was facing a drop in brand value of as much as 25%. In a nutshell,
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Consumers in the UK know what they want and what they like and we are a loyal old bunch when it comes to sticking with what we know. After all, you only have to look at Aldi which has been the top brand since 2014 but now things are changing. So, the surge of Netflix
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When the news broke that Prince Harry and Meghan would no longer undertake Royal duties, the world was almost shaken to its core. Breaking away from tradition and avoiding the responsibilities that came with the role of both Harry and Meghan was a brave move. However, the world has changed and they have both already
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As the start of the year has passed us by, there is no doubt that the future of the UK hangs in the balance as a result of Brexit. As a result, marketers are using caution when it comes to hiring. As it currently stands, around 4.9% of marketers envisage their employment levels to increase
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In recent years, more and more people have made the decision to go Vegan. As a result, many brands saw an opportunity to cash in on this and release Vegan products to complement the change in consumer thinking.The Co-op is the latest brand to join in the action as it is releasing a meat-free brand
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