Email Marketing Trick We all receive hundreds of emails on a daily basis and so, getting your clients or prospective customers to open your emails requires something special. After all, your email has to cut through the clutter and get noticed and this is where a sneaky, clever tactic can be adopted to capture their
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About Digital Marketing The world has gone digital and there is no going back but essentially that is a good thing. However, when it comes to marketing, it is not just the digital world that gets results, despite marketers overestimating the value of digital media such as online video and social media. The belief is
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Deal with Online Negativity The truth is, the world is now a small place and news and stories can spread like wildfire across the internet. In an instant, a brand can be hit with an unwarranted torrent of abuse or bad publicity and it can do them harm. However, brands need to have a
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A new brands and digital revolution might be closer than we realise but many brands could struggle with this next digital wave. However, self-optimisation could help them to take opportunities and handle challenges that might be waiting for them. Data is underpinning this new digital revolution and this new age includes artificial intelligence, smart home
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An in-depth Marketing Communications Audit of your customer communications plan can help you to ensure that your messages are being received in the way you intended. Therefore, a marketing communications audit is a great way to get it right. Carry out a Communications Review To do this, you can take a look at the campaigns
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In the UK alone, people spend around 24 hours per week online where In-app Marketing potential can be utilise . We reach for our phones on average, every 12 minutes. We love the way in which we are connected and so, in the last ten years, the time spent online has doubled. This mobile revolution
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In 2018 alone, it is believed that advertisers will spend around £23 billion on online video. The majority of this will be spent by social media platforms even though video placements carry an everyday risk in relation to the safety of a brand. It is believed that 10% of placements come with a negative adjacency
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Brands are adopting stealthy email marketing tactics to make you read their emails Millions of people around the world receive a deluge of emails on a daily basis from businesses and brands. They are all offering us something unique and special but many people simply hit the delete button and send the emails into the
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According to Forbes annual look at the world’s most valuable brands – Apple tops the list. The tech titan is now worth $182.8 billion and grew by 8% last year. Google is ranked second at $132.1 billion and although the gap in brand value between the great Silicon Valley giants was greater some 3 years
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Advertising Campaigns Are absolutely everywhere. Literally so according to research, the average person is subjected to 5000 advertising messages per day. It is no longer just the traditional form of advertising either, such as during the breaks of your favorite TV show. Now you will see advertising appear on billboards, radio, press and magazines, direct
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