Deal with Online Negativity The truth is, the world is now a small place and news and stories can spread like wildfire across the internet. In an instant, a brand can be hit with an unwarranted torrent of abuse or bad publicity and it can do them harm. However, brands need to have a
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A new brands and digital revolution might be closer than we realise but many brands could struggle with this next digital wave. However, self-optimisation could help them to take opportunities and handle challenges that might be waiting for them. Data is underpinning this new digital revolution and this new age includes artificial intelligence, smart home
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Content marketing can often be left behind. It takes time, it takes skill and it does not offer the instant results that other marketing strategies offer. However, it has been found that 82% of people have admitted to making a purchase because of reading specific content. Content enhances brand visibility Content can help to encourage
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Online Market Research – Top 8 Predictions Every year, online market research continues to move forward at an astounding pace, and 2015 was no exception. We saw some big changes during the past year with repercussions that are still to come. Not only that, but there are expectations of more big shifts for the year
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Internet Marketing In 2002, the Internet boasted 569 million users, which translated to 9.1% of the world’s population. In 2012, that number has sky rocketed and there are now 2.27 billion users, or roughly translated 33% of the world’s population. In 2002 the amount of time that people used to spend online was roughly 46
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