We were asked by a financial services business – FS Commercial to put together various custom designed logos. The Directors of the business wanted a brand which was strong and which resonated with their business ethos. We then created their unique green, blue and white logo which effectively communicated the essence of the company’s identity and values. The new brand was visually appealing, memorable, and unique, and set the brand apart from its competitors. Consistency is key, when designing a new logo ensuring that all the brand elements through to colour schemes, align cohesively across all platforms. Ultimately, a good brand design is one that not only looks great but also effectively conveys the brand’s story and message. We also created a number of marketing materials which the business could use across various sales mediums and at exhibitions.
