Leisure Centre Marketing

Our marketing agency was asked by a leisure centre – Park Pool to help them promote a brand new gym kit that they had recently installed. Indeed the leisure centre had undergone a complete refurbishment at a cost of £250,000 and the owners wanted to encourage the sign up of new gym members.  Our graphic design team embarked on creating a number of very large banners which could be displayed outside of the gym and around the leisure centre grounds to attract the interest of passing pedestrians.  We also designed a number of very large wall banners which were put onto the walls of the leisure centre facing the grounds and a major retail outlet, again to encourage membership sign ups. We also designed marketing flyers with special offers on which the leisure team could distribute to local outlets.