Leisure Industry Marketing


Over the years we have been instrumental in creating multiple marketing campaigns & growth ideas for a number of national & local leisure centres and fitness studios.

From Golf Clubs, to Gyms, to Tennis Centres. Every conceivable leisure activity you can think of we’ve probably marketed it!

Over 15 years of PR and marketing experience within the Leisure industry

Working with editors of local press & magazines we’ve also created some awesome PR campaigns to launch several new leisure facilities or advertise new activities.

What’s more our digital team have designed and created numerous websites & integrated these with Pay Per Click (PPC) Advertising to really give membership sales a boost.

As a full-service marketing agency, we are able to provide our leisure & fitness clients with an extensive range of marketing services all of which are aimed at achieving growth and maximising brand impact.

Leisure businesses at the forefront of this very competitive sector are now using savvy marketing agencies like SMA in order to modernise their digital footprint.

In-Depth Experience Of The Leisure Industry

According to 2018 reports the UK Fitness Industry is continuing to strengthen. The UK has more gyms, more members, and a greater market value than in previous years. Currently there are 7,000 gyms in the UK, nearly 10 million memberships and a market value of £5 billion. Effectively 1 in every 7 people in the UK is a member of a gym or leisure facility.

Leisure businesses at the forefront of this very competitive sector are now using savvy marketing agencies like SMA in order to modernise their digital footprint. Over the years we have created a multitude of marketing & PR campaigns for a large number of leisure centres, focussing on various areas such as brand reputation, activity promotion & increasing membership sales. What’s more we’re able to deliver our marketing campaigns across multiple channels, such as social media, press releases, display advertisement & pay per click marketing. Using multiple marketing channels, means we are able to really push your leisure facility to the forefront of customers minds, especially when they’re deciding which gym to join.


Inspirational Marketing

Advertising & Public Relations

Whether its dealing with press editors or organising specialist PR campaigns you can be assured that our advertising team have the expertise to deliver amazing results. Whether its advertorials, editorials, specialist PR, graphic design, copy writing, or launching a new leisure facility or new activity, we’re there to help. We can advertise your facility across a number of areas including:

    • Local Press
    • Major Supermarkets
    • Local Magazines
    • Local Stores
    • Web & Online Banner Advertising
    • External & Internal Display Signage
    • External Banner Advertising
    • Window Advertising
    • Train Station & Bus Stop Advertising

We have been instrumental in launching a number of new leisure facilities & leisure activities by writing lots of editorials & designing plenty of adverts.

Web Design

If you need a new website or just a refresh of your old website, then you have landed at the right place. Our web design service includes everything from competitor analysis right through to copy writing. Our expert web team can do the job from start to finish, from creating a tailored design which fits perfectly with your business needs, to installing the latest software to streamline your membership sales.

Graphic & Print Design

Whether you want a business card, flyer brochure or press advertisement then our in-house graphic design team will certainly help. Our specialist creative team will provide you with awesome, unique & inspiring designs, all of which will fascinate customers, maximise brand power & send membership sales soaring.

Social Media

Whether its writing articles on the latest leisure industry activities or engaging regularly with your customers, you can be assured that our social media services will deliver noticeable results. Our team will grow your followers, likes and shares whilst strengthening your brand and generating tons of interest in what your leisure facility has to offer.

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Our clients are impressed by our boundless energy and enthusiasm combined with in-depth experience of a wide range of business sectors

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Over 20 years of marketing and PR experience.