We were approached by a chocolate business to help them to re-brand their chocolates and their chocolate liquor boxes and came up with an oval innovative design which could be used both on chocolates and on packaging. So just what do we consider when designing a brand or logo for confectionary manufacturers:
When designing a brand for a chocolate manufacturer, there are several key factors that should be considered to create a successful and appealing brand identity. Here are some important brand design factors that chocolate manufacturers should consider:
1. Target Audience: Confectioners should understand their target market for the chocolate products they make and tailor the brand design to appeal to their preferences and tastes. So we consider factors such as age, gender, lifestyle, and purchasing behaviour when designing the brand.
2. Brand Personality: We always define the brand personality that the chocolate manufacturer wants to convey, whether it’s luxurious, fun, indulgent, or eco-friendly. Our brand design reflects the confectioners personality through colours, fonts, imagery, and messaging.
3. Packaging Design: Packaging design plays a crucial role in attracting consumers and communicating the brand identity. We always consider factors such as packaging materials, colours, textures, and shapes that align with the brand’s positioning and target audience.
4. Logo Design: Our graphic design team strive to create a distinctive and memorable logo that represents the essence of the brand. Any logos we design are versatile, scalable, and easily recognizable on packaging, marketing materials, and digital platforms.
5. Colour Palette: We choose colours that evoke emotions and associations related to chocolate, such as brown, gold, red, or pastel shades. The colour palette we choose is always consistent with the brand’s personality and positioning.
6. Typography: We select fonts that are legible, appropriate for the brand’s image, and convey the desired message. We also consider using custom typography to create a unique and recognizable brand identity.
7. Brand Story: We love to develop a compelling brand story that resonates with consumers and communicates the brand’s values, heritage, and commitment to quality. And we incorporate this story into the brand design elements to create a cohesive and authentic brand identity.
By considering all these brand design factors, chocolate manufacturers can create a distinctive and appealing brand identity that resonates with consumers, communicates the brand’s values, and drives brand loyalty and recognition.
