We were asked by a very large pharmaceutical company called Crosscare Limited based in Dublin if we would help them to design a children’s product brand which could be used across a wide range of products. Based in Dublin, Ireland, Crosscare Limited is all about making premium products you can trust. Operating across Europe, Asia, Africa, and the US, we have subsidiaries in the U.K. and Singapore, alongside the distribution arm Skymed Pty Ltd in South Africa.
The brand we designed is known as Colief which is now on a range of gentle products that provide soothing comfort to babies and children. Colief’s scientific knowledge and proven expertise in colic caused by temporary lactose intolerance informed the development of Colief Infant Drops. Now, the brand offers an extended baby and child care range.
When designing a new brand for a pharmaceutical company, there are several important factors that should we consider to ensure a successful and effective brand identity.
1. Compliance: Pharmaceutical companies must adhere to strict regulations and guidelines set by regulatory bodies such as the FDA (Food and Drug Administration) or EMA (European Medicines Agency). When designing a brand, it is crucial to ensure that the branding complies with all regulatory requirements related to pharmaceutical marketing and advertising.
2. Trust and Credibility: The pharmaceutical industry is highly regulated and requires a high level of trust and credibility from consumers, healthcare professionals, and regulatory authorities. The brand design should convey professionalism, reliability, and trustworthiness to establish a positive reputation in the industry.
3. Scientific Accuracy: Pharmaceutical brands often deal with complex scientific information and medical terminology. The brand design should accurately reflect the company’s commitment to scientific research, innovation, and evidence-based medicine. Clear and concise communication of scientific information is essential in the brand design.
4. Differentiation: In a competitive pharmaceutical market, it is essential for companies to differentiate their brand from competitors. The brand design should highlight unique selling points, such as innovative products, research breakthroughs or sustainability initiatives, to stand out in the market.
6. Consistency: Consistency in branding is key to building brand recognition and trust. Pharmaceutical companies should ensure that the brand design is consistent across all touchpoints, including packaging, marketing materials, websites, and social media platforms. Consistent branding helps to create a cohesive brand identity and reinforces brand values.
7. Ethical Considerations: Pharmaceutical companies should consider ethical considerations when designing a brand, such as promoting responsible use of medications, respecting patient privacy, and avoiding misleading or deceptive marketing practices. The brand design should align with ethical standards and industry best practices.
By considering these factors when designing a new brand, pharmaceutical companies can create a strong and reputable brand identity that resonates with stakeholders, builds trust, and supports the company’s mission and values in the healthcare industry.
